Opportunity: Campaigns for a corporate audience required strategic guidance and materials to promote a feedback model being rolled out across the team.
Solution: We needed a way to evangelize the feedback methodology, build awareness, and celebrate adoption. We created a campaign, complete with branding and hashtags, as well as touch-points to drive adoption. In addition, a handy card was provided to remind team members of the key elements of the feedback tool. Bags full of one-liner tips were placed around the office in locations where team members conducted meetings.
Sample materials. Full View
