Opportunity: Our Women Who Tech group – part of Sephora’s Diversity and Inclusiveness affinity “in-groups” – needed to promote an event.
Solution: I developed a logo, vision statement and messaging to support the group’s mission. These would be used at events and generally to bring visibility to the group. In addition to creating a logo and collaborating on key messaging (vision and how the group will take action), I developed the concept of a DiversiTea for our first large event. Logo stickers and cards featuring the vision statement and statistics to support the cause of Women Who Tech were utilized at the event to promote the group and educate attendees about the gender gap in tech.
Sample materials. Full View
Looping slides featuring our guest speaker and statistics (that changed at upper right) were displayed as attendees arrived and mingled. Full View